Social Media Marketing is the process of gaining attention and website traffic through the social media marketing sites. In this process, usually creative content to attain the masses through publicity coming from a third-party trusted source has to be created in order for people to share the content of these interest with others and develop a vicious chain that would make business cover and exceed the marketplace audience intended. Every online marketer needs to have a goal, a product, a service and a cause to market through the vast and overwhelming World Wide Web. If you already have those ideas defined in your thoughts, then congratulations! That could be probably the hardest section of entering into the social media challenge, and to any extent further, every single effort will contribute to reach those goals efficiently and flawlessly and soon you put your feet on the Social Media Guru status.
The SOCIAL MEDIA MARKETING world is wide and more extensive than ever. It is just a very strategic marketing platform that reaches different cultures, ages, religion, sexes, locations, interests and such, so that it makes it the perfect vehicle to reach and target the proper audience and achieve total success. Depends upon won’t care about video gaming, for example, but only the people that video games is section of their interests. If you target male audience with ads of high heel shoes on sale, maybe a number of them would go and buy a pair or 2 because of their wives, but a pair or 2 is not the kind of impact you need to have. Therefore, you concentrate on certain group ages and certain other factors that cause some services and products, videos and news to go “viral”
First, we need to know the basic social media sites
Facebook
Holding more than 900 million users, if you are already a Facebook user this might not be really not used to you, but there are lots of features worth mentioning. You can develop a dedicated business page and interact directly, and free, together with your customers uploading free pictures, products and videos of the service you intend to provide or the product you are trying to sell. That way, you can create a data base of people that will share your posts to their friends and for that reason create the never ending chain. Most of these social media sites have seamlessly mobile integration so people whether it is a portable PC, a desktop, tablet or cellular phone get always connected with media in a way that you should benefit from. People get on Facebook, in virtually any situation, while commuting, in the park, in the home, at school, at work. Then you’re there, promoting your business for it to be displayed in the news feeds, and you would be there, constantly doing the mind trick game to the stage that people will see something attractive and worth checking in accordance with their interests. Many big corporations like Starbucks, Microsoft, Apple, Rockstar, Pepsi etc. are doing exactly the same, and it works perfectly!
Blogs
Blogs are an easy way for people to communicate in a semi-professional way in terms of quality of content. Quality content is always the key to a good writing and therefore, a good blogging. There are several blogger CMS (content management service) where one can get yours ready to go for free in less than 5 minutes, many of these are Blogger, WordPress and essentially the most user friendly one, Tumblr. Among the tricks here’s knowing your audience, your market, who you are targeting and what you intend to accomplish with that. Now this has regarding some SEO or SEARCH ENGINE OPTIMISATION knowledge, which is quite simply, utilizing the right keywords to rank as high as possible in a search engine i.e. Google, Bing. It has to be linked to your posts and at the same time, you have to be sure you use a keyword search tool to check the competition and number of search this given keyword has. The cheapest the competition and highest amount of searches it gets in a month, the more convenient for you. If you were to market your website holding a service of technical support chat, you’ll have to make the keywords very specific so individuals who are looking for your service would find you first. It is, for example technical support for Windows, then you’ll have to include specific words, as going a bit more straight to the point. Because the competition will be really high and Windows technical support is a wide content, you would focus and go further the specific services your product offers, therefore, adding additional keywords to go right to the point would be the most successful way to take action and you would rank higher in search engines and folks would find your product easily. From “Technical Support Chat” to “TECH SUPPORT TEAM Chat for Windows 7 and XP” you can observe how we are narrowing the concept of the service you offer making it more specific, detailed and competition of support for mobile os’s, cellphones, Mac, iPhone, Windows Vista, Windows 8 and such, are left behind and the ones sites offering the services you are not related to won’t steal your chances found for people that are merely looking for chat support for Windows 7 and XP. Once understood the keyword concept it is possible to proceed and create content on a blog that would be easy to find on search engines by like the right tags.
Then Social Media Management agency have the SOCIAL MEDIA MARKETING integration again in the blog space. There are many options to share this content of your blog. Many Content Manager Services like Tumblr have the social media buttons to share and like or dislike. You have to look for the options make it possible for them (in the rare case they’re not enabled automagically) so every post of yours could have the buttons for share on Tweeter, Google+, Facebook etc. and Reblog within the blogging network you’re affiliated to. With great quality and eye catching content you’re encouraging visitors to share your stories on other media sites just like the ones mentioned previously plus you sharing them and there you have outstanding chances to reach a wider audience.